HOME ADVANTAGE

Every soccer mad person, male or female, knows the meaning and importance of home advantage. It’s that leverage you have when you’re playing at home and your opponents travel from their base to meet you on your turf.

The team at home has the upper hand in many ways; the players know every square inch of their playing field and there can be no surprises. The fans know their players and chant their names from the terraces. Everyone loves the home advantage and the psychological edge it lends. If you can’t win at home, there should be a very good reason for that, the least of which should be that you are not really good at the game.

Where your internet business is concerned, you have to think like a Nigerian and configure your business from the Nigerian point of view. This form of business is global and originated from the western world. If you want to develop and excel in this form of business as a Nigerian, resident in Nigeria, you have to start thinking the Nigerian way and transform these global internet business ideas to suit the Nigerian content. These global eBusiness ideas cannot be completely changed (at least for now), but they can be modified to best involve the Nigerian populace who are otherwise unemployed and genuinely looking for a legitimate means of livelihood.
Issue such as;
· How do I start-up an internet business with as little income as possible?
· How do I decide which online business to engage in as a Nigerian resident?
· How do I pay for useful information and services that I need to propel my business in the right direction online?
· How do I get paid (easily and quickly) for information and services I render on the internet?
· What genuine online payment processors are available in Nigeria for me to cash-in on payments made to me internationally and how do I get these services?
· How do I prevent scammers and hackers from infiltrating my business?
Are all problems faced by the newbie Nigerian internet business man/woman and even some advanced internet business men still lose their money on the internet or are not able to collect their earnings. There is a complete disregard for the home advantage here and we continue to play away matches and lose. There are internet experts here in Nigeria who have some answers to these very many questions, but are too selfish to reveal them or place unreachable (not high) prices on answers to such questions that the jobless masses cannot afford, not to talk of letting go of.

The earlier we build these bridges, the earlier we can develop and sanitize our home turf, so we can effectively utilize the home advantage on this subject.
This blog is dedicated to all Nigerians home and abroad who want to effectively start, develop and excel in their online business. Here, you’ll be able to get updates, tips and advice on every aspect of internet biz from the Nigerian point of view. This is a clarion call on all those who are knowledgeable in this field and are doing it the Nigerian way to keep the awareness for Nigerians at a high and join hands where possible to improve eCommerce and eBusiness in Nigeria.

Esisi Majemite
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